Hashtags are free to try for 7 days.
A user can own one or more hashtags.

Follow a hashtag


Unlimited hashtags

Explore hashtags

Unlimited messages

Support for SMS and App

Own a hashtag

99¢per day

1¢ for sms text messages

3¢ for sms picture messages
(coming soon)

Unlimited app messages

Unlimited followers

Note for followers: Some wireless carriers charge additional per-message
transaction fees. These fees vary depending on the carrier.


Willu is a private messaging platform built on hashtags. Reserve a hashtag unique to you, your business or organization and start messaging followers who opt-in. Through SMS or app, willu lets you reach, notify and interact —all in real time. Owning a hashtag and requesting consent from an audience that is uniquely yours can drive significant growth in engagement..
Opted in followers of your willu hashtag are otherwise known as your “private network”. With our platform, you identify the people who are most interested in your content and communicate with them in a private and efficient channel.
You might be familiar with hashtags from social media, especially on Twitter and Instagram, so you know they are readily adopted. Willu differs because you own the hashtag and users need to opt-in to follow it. This gives you greater control over the content and helps engage with them to create a private network.
SMS has a 98% open rate. More people seeing your updates means more people likely to engage with your content.

Send us the hashtag you want to reserve, along with your contact information. We will email you once your hashtag has been approved. Next you share the hashtag and the short code with your audience across email, social and other channels. Your audience texts the hashtag to the short code, opts in, and then you interact with them via SMS or directly in the willu app. Learn more at https://willu.com/tour

A broadcast message is sent to all of your followers simultaneously. There are four different types of broadcast messages: Alerts, Star Ratings, Thumbs or Emotion. Alerts are best for sharing straightforward information. The other three are requests for feedback

If you want to communicate with an individual follower, select that person's name from your list of followers and send a direct message.

Anyone can benefit from willu, including businesses, organizations and individuals. From sales professionals to influencers, and from luxury brands to local schools. Using unique hashtags is a way to cut through all the noise and connect with your followers directly.
Sure! Take a look at our "Use Cases", which shows how willu hashtags can be applied to a variety of different scenarios.
Hashtags cost 99¢, with each SMS message sent/received costing 1¢. It's free to send updates and messages directly in the willu app. Think of your hashtag as your own personal web domain—it provides you with the chance to build your brand and harness real, lasting relationships with followers.
Good question. You can use all the free hashtags you want on social media, but so can everyone else. There could easily be 100,000 people using the same hashtag, which creates plenty of noise. For 99¢, you get a hashtag that is yours and yours only, and you have a 98% chance of your message being seen.
It's super easy to get started. All you need to do is reserve a hashtag through our website (at the bottom of this page and every page) or through our app (available for download in the App Store and Google Play). Our team will notify you once your hashtag has been approved. After verification, you add your payment information. All that's left to do is share your hashtag and the short code via your website, business cards, email, social media - however you want to let people know about it. Then, abracadabra, you're ready to start engaging with your following
We need to check that you're an actual person (there are loads of bots roaming around the net), and we also need to make sure that your hashtag has not already been reserved by another party, and lastly, that it will be used in a way that preserves its purpose and creates value—both for you and your audience.

It's all super straightforward and won't take long at all. Our support team reviews the hashtags in the order they come in. They make sure that you or your brand are who they say they are and not a robot.

We also check that your hashtag is unique enough so that your audience can easily find you. The whole process should take no more than a few days.

Fear not! You can request that we send the code again. If that doesn't work, just reach out to us at help@willu.com and we'll get the issue sorted for you.

Once your unique hashtag has been verified, it's time to add your credit card information so that you can send SMS messages to your following. Hashtags cost 99¢, with each SMS message sent/received costing 1¢. It's free to send updates and messages directly in the willu app.

Now you can explore the app and start promoting your hashtag. Use social media, email and any platform you want to let people know they can text your hashtag to the short code to receive exclusive offers, sneak peaks, or a direct way to ask questions. publicize.

You can have as many hashtags as you like. Perhaps you want one for your brand, one for each of your products, and a personal one. There is no limit on the number of hashtags that you can acquire.

If you no longer want to use a specific hashtag, you can archive it or delete it. Archiving a hashtag removes it from public use but retains the historic information. Note, you'll be billed for hashtags in an archived state. Or, you can delete it to stop billing and we'll release it to someone else.

We believe in the power of fostering relationships, which is why you can send broadcast messages to all of your followers at once or send direct messages to specific followers.

You have total control over how you interact with your audience and in what capacity.

You can send an unlimited number of direct messages but you can only send one broadcast message every twenty-four (24) hours. This is to help maintain trusted relationships between hashtag owners and their followers and prevent followers from feeling as if they are receiving spam.
Your audience won't be charged a cent for reacting to broadcasts and sending messages. Interacting with your hashtag is completely free for them. Some wireless carriers charge additional per-message transaction fees. These fees vary depending on the carrier.
If you wish to delete your account, you can do so by logging in at willu.com and accessing the user profile. Once you delete the account, all of your user information, subscriptions and messaging history will be permanently deleted. And, if you wish to use willu again as a hashtag owner or follower, you will need to resubmit all required information.

Write to us at help@willu.com, or say hello on social media: